Services
Fundraising, Campaigning
and Communications
We offer a full range of agency and consultancy
services across a range of communication disciplines. We have extensive
practical experience and pedigree in these areas, as each of us
is a former member of one of the country's most successful not-for-profit
service agencies. Our services include:
Communications
- one of the greatest challenges for any organisation seeking change
is how to communicate their message to the general public and their
own target audience in order to achieve particular aims - whether
these are to raise funds, awareness, or to elicit changes in attitudes
or behaviour. We can offer considerable experience in this area.
Fundraising
- choosing the best mix of fundraising sources and making the right
approach to each is critical to the future security of your organisation.
We are able to call upon extensive expertise in all fundraising
disciplines from direct marketing through to trusts and companies.
Includes development of fundraising strategies, fundraising audits,
training, staff mentoring, problem solving and ideas generation.
Download Case
Study - Help the Hospices <Word Document - 19.5KB>
Individual
Donor Fundraising - we have specialist expertise in planning
and running every aspect of individual donor programmes in any size
of not-for-profit organisation. Across all media, audience and campaign
types. Includes strategy development, budgeting, campaign planning,
results analysis, data analysis and segmentation, creative development,
systems and procedures, staff mentoring and ideas generation - whether
for individual campaigns or entire programmes. Applying such thinking
we have achieved record results across some of the UK's biggest
charities, including quadrupling the size of one national charity
database. Recently, we recruited over 300 new members for CND through
a single press advertisement. Download Case
Study - Concern <Word Document - 19KB>
Campaigning
- CS have expertise in establishing public campaigns incorporating
a wide range of media including press advertising, internet, direct
mail, door to door, posters, community engagement and supporting
PR. We can help you to reach a large audience on a small budget.
For example, we used emails and national press to both fund and
promote a virtual protest - a truly integrated campaign. Over 30,000
people took part.
Copywriting
- CS offers a range of copywriting services, including the copywriting
expertise of people such as Tim Walker, the former Head of Copy
at TW CAT, an agency that was unbeaten in UK donor fundraising.
Our experience covers all print media as well as innovative online
campaigns. We can also write, produce and book space for small-scale
test TV campaigns that in their entirety can cost less than £10,000.
Design
- we offer design services that can be applied to a range of projects.
These include brand development, annual review design, leaflet and
poster design and many other areas.
Websites and
Electronic Marketing - the web and Emarketing are essential
elements of campaigning today. Members of CS have developed online
campaigns that have recruited over 60,000 supporters to one pressure
group. The opportunities that exist are both manifold and developing
rapidly. We will help you to build innovative campaigns to recruit
committed supporters.
Data Analysis
and Management - the audience is key to any marketing campaign
and the use of data analysis and effective targeting will reduce
your costs and increase your income. CS is able to build complex
data models that will enable you to achieve the maximum income possible
from your donors.
Media Buying
- CS works with one of the best media buyers in the UK, who has
a lateral approach to media and who can secure some of the cheapest
rates available - enabling you to achieve some of the best cost
to income ratios possible.
Local PR
- CS can provide advice on this area of work that is increasingly
important for any organisation seeking change, but that often remains
misunderstood. An area of specialism for CS is the integration of
PR into campaigns in order to maximise their effectiveness. CS can
recommend a number of simple and low cost methods that will gain
you nation-wide PR
Ideas Bank-
a library of great ideas, mad inventions and moments of inspiration
available to our clients to use and develop at no cost. All we ask
for is acknowledgement (our logo on each) whenever they are used.
Initial resources from the ideas bank are available <here>.
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