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Fundraising, Campaigning and Communications

We offer a full range of agency and consultancy services across a range of communication disciplines. We have extensive practical experience and pedigree in these areas, as each of us is a former member of one of the country's most successful not-for-profit service agencies. Our services include:

Communications - one of the greatest challenges for any organisation seeking change is how to communicate their message to the general public and their own target audience in order to achieve particular aims - whether these are to raise funds, awareness, or to elicit changes in attitudes or behaviour. We can offer considerable experience in this area.

Fundraising - choosing the best mix of fundraising sources and making the right approach to each is critical to the future security of your organisation. We are able to call upon extensive expertise in all fundraising disciplines from direct marketing through to trusts and companies. Includes development of fundraising strategies, fundraising audits, training, staff mentoring, problem solving and ideas generation.
Download Case Study - Help the Hospices <Word Document - 19.5KB>

Individual Donor Fundraising - we have specialist expertise in planning and running every aspect of individual donor programmes in any size of not-for-profit organisation. Across all media, audience and campaign types. Includes strategy development, budgeting, campaign planning, results analysis, data analysis and segmentation, creative development, systems and procedures, staff mentoring and ideas generation - whether for individual campaigns or entire programmes. Applying such thinking we have achieved record results across some of the UK's biggest charities, including quadrupling the size of one national charity database. Recently, we recruited over 300 new members for CND through a single press advertisement. Download Case Study - Concern <Word Document - 19KB>

Campaigning - CS have expertise in establishing public campaigns incorporating a wide range of media including press advertising, internet, direct mail, door to door, posters, community engagement and supporting PR. We can help you to reach a large audience on a small budget. For example, we used emails and national press to both fund and promote a virtual protest - a truly integrated campaign. Over 30,000 people took part.

Copywriting - CS offers a range of copywriting services, including the copywriting expertise of people such as Tim Walker, the former Head of Copy at TW CAT, an agency that was unbeaten in UK donor fundraising. Our experience covers all print media as well as innovative online campaigns. We can also write, produce and book space for small-scale test TV campaigns that in their entirety can cost less than £10,000.

Design - we offer design services that can be applied to a range of projects. These include brand development, annual review design, leaflet and poster design and many other areas.

Websites and Electronic Marketing - the web and Emarketing are essential elements of campaigning today. Members of CS have developed online campaigns that have recruited over 60,000 supporters to one pressure group. The opportunities that exist are both manifold and developing rapidly. We will help you to build innovative campaigns to recruit committed supporters.

Data Analysis and Management - the audience is key to any marketing campaign and the use of data analysis and effective targeting will reduce your costs and increase your income. CS is able to build complex data models that will enable you to achieve the maximum income possible from your donors.

Media Buying - CS works with one of the best media buyers in the UK, who has a lateral approach to media and who can secure some of the cheapest rates available - enabling you to achieve some of the best cost to income ratios possible.

Local PR - CS can provide advice on this area of work that is increasingly important for any organisation seeking change, but that often remains misunderstood. An area of specialism for CS is the integration of PR into campaigns in order to maximise their effectiveness. CS can recommend a number of simple and low cost methods that will gain you nation-wide PR

Ideas Bank- a library of great ideas, mad inventions and moments of inspiration available to our clients to use and develop at no cost. All we ask for is acknowledgement (our logo on each) whenever they are used. Initial resources from the ideas bank are available <here>.