Blog

Fundraising secrets #1 – How to recruit donors using press ads

It’s not easy for charities to raise funds and recruit new donors using press advertising, but at ChangeStar we’ve achieved consistently excellent press results for a range of clients over many years (examples here), and continue to do so now. So, we thought we’d share seven of the key insights we’ve learnt over the years: A … Continued

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Fundraisers – what does your charity actually do?

Last week I ran a very interesting and enjoyable* workshop for a wonderful non-profit organisation whose work I have long supported and admired. The aim of the workshop was to show the charity how to write better direct response appeals – whether these are asking for money or encouraging people to take part in a campaign, … Continued

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Walk the Walk: Boobs, buddies and blisters

Charity events make me emotional. Just play the opening bars of the London Marathon BBC theme music and I well up. It’s good that I’m passionate about fundraising, as this is my job! #luckyme. I’m an Account Director at the fundraising and social change agency ChangeStar. But thus far, I have mostly been a serial … Continued

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Why the General Election matters to your charity

You – and the charity you work for – need to get involved in politics, and do so right now. For many years now in the UK, the political wind has been blowing to the right, and the ideas and policies that have followed from this (such as massive cuts in social services budgets) have … Continued

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10 ways to screw up a fundraising appeal

There are a whole host of ways in which you can screw up a fundraising appeal. Here are just a few examples (with some guidance from ChangeStar on how to avoid each mistake): Ignore the basics – the joy of direct response fundraising is that it is a science, and has basic techniques that have … Continued

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Time for fundraisers to get political

We live in difficult political times. From the poisonous, xenophobic rhetoric around the Brexit referendum to the rise of Donald Trump and the far right, political changes are taking place that are threatening some of the basic values of modern society. Although the most dramatic of these changes have occurred in the last year, the … Continued

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Charity Calendar Re-launch

In 2015, we published a blog post containing a list of charity fundraising events and awareness days for the year. We thought it would be a useful little resource for people to be able to see what’s on in the charity world – partly to help the public decide what fundraising events they could get … Continued

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Movember and more: charity calendar proves to be Google favourite

ChangeStar’s ‘What’s On in the Charity World’ guide for 2016 attracted unprecedented interest online, and the 2017 edition is now live. Feedback has shown that the charity events calendar is being used by: Businesses looking for events to support as a company Schools, colleges and health workers looking for topical themes People who want to take … Continued

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How to write target-smashing cash appeals

This week is our ‘ChangeStar Cash Appeals Week’, in which we are sharing our years of experience and knowledge about successful cash appeals with the charity sector. As part of this week’s activities, our Director, Richard Docwra, has written a special report – ‘How to write target-smashing cash appeals’ which is now available FREE. In this document we … Continued

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